Why Packaging Matters in the Beauty Industry

makeupThere are many cosmetic products on the market. One look on the shelves in the cosmetics section of a store can tell you it’s a large field that must cater to many different demographics. Packaging companies in Minneapolis, MN, are teaming up with beauty products manufacturers to make better containers, bottles, and jars. Why put so much investment in packaging? Let’s go over the top reasons.

The User Experience: It’s a fast-paced world, and time is more valuable now than ever. Packaging that makes products as simple as possible to use can go a long way in making users comfortable with their purchase. A positive user experience translates to happy customers and a loyal customer base.

Accident-Proofing: Beauty products can be costly, which means that a broken container is tantamount to throwing money out the window. Packaging for these items needs to be sturdy so they can survive the occasional slip-up. Similarly, labels should be easy to read. Users may have allergies to specific ingredients, so they need to know quickly and clearly if something is safe for them to use.

Brand Recognition: The end-user of a product has specific needs and expectations. The company that makes the product also has a game to win–which is to secure sales. A product’s packaging can say much about a brand’s message. By designing packaging and labels that successfully deliver a brand, the company is in a better position to stand out and secure a respectable market share.

By teaming up with an experienced packaging company, beauty products manufacturers are better equipped to sell their items. Invest in smart packaging solutions, and you will take the right steps towards marketing a successful product.

Effective Cosmetics Packaging Design

cosmetics packagingThe cosmetics industry is a burgeoning and lucrative business. When introducing a new beauty product to the market, it can be a challenge to present your items and have them stand out. You stand by the quality of your product, but relaying the message and its branding is another matter. Today, we’ll talk about packaging and design solutions that can help you secure sales.

In today’s fast-paced and crowded world, being unique is mandatory. Successful cosmetic packaging design will attract attention and can also set the perceived value of your product. A successful package design can make a difference, as it can convey your brand and instill certain feelings in the prospective buyer. Effective packaging has a few key elements, such as:

Simplicity: The current trend in marketing is minimalism. Keeping your design simple ensures you are conveying the right information to buyers–and in turn, buyers won’t be confused by what you are selling. By using fewer words, pictures, and colors, you are saying much more about what you have to offer.

Tells a Brand Story: Your branding is unique. Packaging that relays what you are all about can make connections with others, which can foster a dedicated user base. Pick a theme with your branding imagery and stick with it. Theming your product is also helpful if you wish to market specific lines to different demographics.

Emphasize Your Logo: Talking less speaks volumes of a person’s character and values–and that tenet holds in the things we buy. With package designs trending to minimalism, it is important to make the most of a label’s space. Placing your brand’s logo at the right place can tell buyers everything they need to know about your product.

The right package designs can add value to the buyer’s experience–and earn a loyal following. Invest in effective packaging and design solutions, and you are on your way to launching a successful product.

How Personal can Your Packaging Get?

Cosmetic bottle containers with green herbal leavesLet’s get personal here. As a manufacturer, you may think you are a long way from your customer. Even in a global market, this is not true anymore. You want your customers to feel like they can get up close and personal, especially when you want them to be with you and your product for the long term.

The answer is personalization in package concepts and materials. This does not mean you have to put the customer’s name on the product, but Coca-Cola in the United Kingdom has done before this successfully. Instead, this means working on your packaging to establish a connection.

There are several ways to make that connection. Perhaps, it could be a message on the package that conveys good wishes or shows concern. Maybe, it could be through targeting customers by appealing to a certain niche. Another tactic would be by getting the customer involved. Also, still, another would be by making many different designs, so the packaging on an individual purchase would stand out from the rest.

You want to build customer engagement with your product to promote loyalty, which results in increased sales and revenue. Look around at what others are doing and see about finding a reputable packaging company for recommendations about getting personal

We use package concepts and materials to personalize your packaging. By making a connection with the customer, manufacturers foster brand loyalty.

How to Gain Security with Tamper-Evident Packaging

Pills spilling out of an uncapped bottleAs a manufacturer, you have products that must be packaged carefully, especially at the entry point. The idea is to keep the product safe and secure while preventing children from getting to the goods inside. However, when someone or something has been meddling, the consumer needs to know. Such interference needs to be visible to prevent harm to the consumer.

Your problem is solved with the use of tamper-evident caps. These caps clearly show the damage when someone has tried to “break-in.” The damage serves as a visual warning to the consumer that the product inside may be contaminated or somehow unfit for consumption.

Such tamper-evident caps are a necessity in today’s world. These days, your responsibility extends beyond making a great product. It also involves measures that ensure the product gets into the consumer’s hands safely. It falls to you to take care that your products come with effective safeguards to provide ample and apparent warnings. You want to protect your customers and avoid liability.

Taking such safety measures means you have done your duty to the consumer. Also, it is good for business. Because consumers appreciate your part in getting safe products to them, it builds confidence in the individual product and the brand.

Protect your products and consumers with tamper-evident caps. These caps act as warning signs of tampering to promote safety and avoid harm.

How to Come Up with the Perfect Label for Your Products

Graphic designer drawing up creative ideas for logosYour label and packaging can make or break your product. An eye-catching label is something that makes customers pay attention to what you are selling and try it. A label that is easily ignored, however, is, well… ignored. So how do you come up with smart package concepts and materials that draw the attention of your potential customers? Allow us to explain!
The first thing you should do is look at the packaging of the full-wrap labels that you like the most. What draws you to these labels? Make a list! The secret to creating a memorable label is in exploring what makes other labels a success or failure. Once you feel like you have a good idea of what you want to see in your label, it is time to start working on this helpful eight-point checklist:

  1. Set Up Your Artboard – Load up your favorite design program and get to work entering the trim dimensions for your label. Make sure you set your bleeds to at least 1/8 inch to ensure there are not any blank spots on your label.
  2. 2. Add Guide Lines – Once your artboard is set up, you need to begin creating guidelines to break up your full wrap label into three equal parts. Use your ruler guides to make sure you are leaving safe zones at least 1/8 inch away from the trim line. You do not want to find out some of your essential artwork has been trimmed off!
  3. Add Your Die Lines – Create your die line within your trim dimensions. These lines tell the printer how you want your label to cut. Do not be afraid to experiment around with notches, view panes, and other cutout shapes to create a unique and catchy look for your label.
  4. Design Front Panel – The most crucial part of your entire label is the very front. This is what customers see first. You want to make sure that it is educational, convincing, and attractive to potential buyers.
  5. Design Right Panel – The right panel of your label is usually dictated by the type of product you are offering. There are different regulations that you may have to adhere to, so be sure to conform to your industry-applicable regulatory agency requirements.
  6. Design Left Panel – The left panel is a freeform panel that is perfect for adding sales copy, directions, cautions statements, and contact information. Do some research on other products in your industry to see what makes the most sense to put on your panel.
  7. Save as PDF – Save, save, save your work! You do not want to lose everything you have done so far, so make sure you hit that save button. Keeping your project as a PDF file ensures that all of the unique lines you have added will continue to be present in the future.
  8. Make a Prototype – Once you have your label made on the computer, it is time to see how it looks in real life. Print, trim, and tape your artwork to your container or closure to see how everything comes together. Notice any problems? Now you can quickly fix them since you know exactly how things will look on your packaging. Like the way it looks? Then send your artwork off to the printers!

How Silk-Screening Works for Your Products

Silkscreen print machine in a printing factoryOne of the most important packaging and design solutions you need to keep in mind when creating your products is how you are going to present your label and information to potential customers. Many designers have realized that one of the smartest, most affordable options on the market is silk-screening directly onto the packaging. However, what exactly is the process that takes you from coming up with an idea to getting it onto the packaging itself? We are glad you asked!

There are, mostly, five phases when it comes to silk-screening your works onto your projects. It begins with the prep work. This is where you brainstorm your idea and choose the type of packaging you want to use. You then conceptualize your design and how it will all come together.

The second phase is creating the actual art for your project. You will need to use a vector graphics program to create a template before adding the actual artwork itself. This allows you to mass-produce the same label for as many products as you need to package.

The third phase is to prep the artwork so that it can be turned into a print film positive. This is done by flattening down your vector file and ensuring that each section is well defined. A unique high-density printer on sheets of transparent plastic then prints your digital artwork.

The fourth phase is to make the actual screens that will be used during the screen-printing process. A screen is created for each film positive and is then coated, burned, and washed out to ensure that your film images are perfectly burned into the screen.

The final phase is to mix the ink and then print the labels. Each different coat of paint is printed onto your package and dried one at a time. Once all of the colors have been added and dried, your products are ready to be packed and shipped.

Turn to us for sufficient packaging and design solutions. We provide you with high-quality silk-screening for your products.

Why Your Brand’s Package Concepts and Materials Matter

Golden nameless beauty gift set on white backgroundMarketing is a never-ending job–and that includes when you are off the clock. Every edge you can employ to make your brand stand out on crowded shelves can make the difference between success and frustration. One area where you might be able to get more from your process is in your package concepts and materials.

Why does something as simple as packaging matter? It is simple: no matter how stellar your products are, consumers will not ever see them if they blend into the background of their shopping experience. This is particularly important when it comes to growing your customer base. After all, people cannot start using your products if they do not even give them a second thought at the store.

That is where innovative, eye-catching package solutions come in. By utilizing the right concept, you can:

  • Highlight Your Product’s Features
  • Create a Cohesive Brand Presence
  • Make It Easy to Spot Your Product on Shelves
  • Advertise Effectively at Nearly Any Moment

If you want to make sure consumers know how to find you, look for a company that offers versatile materials and competitive prices. That way, you can turn something simple and practical into another avenue to help you boost your brand and capture the imaginations of customers throughout your distribution area.

Plastic food containers

Why You Should Avoid BPA Plastics

You have likely heard on the news or from a friend that you should be wary of BPA plastics. Short for bisphenol A, BPA is an industrial chemical that has been in use for decades. It is primarily used during the manufacturing for certain plastics and epoxy resins. However, sometimes the BPA used in food and drink packaging can seep into the product, which is then ingested. Whenever possible, you should pick packaging supplies in Minneapolis that do not contain any BPA.

What are Health Risks Associated with BPA?

Most people are not exposed to enough BPA to notice adverse effects. However, research has indicated that there are health risks associated with BPA, particularly for children, infants, and fetuses. The brain and prostate gland may be affected; some studies even indicate a link between increased blood pressure and BPA exposure.

The Food and Drug Administration is continuing to assess the possible risks associated with BPA in food packaging. In the meantime, there are steps you can take to limit your exposure.

First, choose BPA-free plastics and other alternatives like glass and stainless steel whenever possible. You should also avoid microwaving plastics or putting them in the dishwater, since the heat may cause the plastic to break down and leak more BPA. At our company, we offer many packaging supplies in Minneapolis for food companies looking to avoid BPA for their customers’ safety; reach out to learn more.

The Importance of High-Quality Packaging for Shipping

Woman accepting a package from a deliverymanShipping your products is always a risk. As advanced and efficient as modern logistics are, anyone who regularly receives shipments knows that the margins for error can be unavoidably thin. Broken products, torn packaging, and other issues degrade the customer experience and lead to losses–unless, that is, you do something about it. While nothing can guarantee that every item arrived unscathed, high-quality package supplies in Minneapolis can make transit a much safer process.

How does it work? Choosing the right packaging company gives you the following advantages:

Layered Protection: Most reputable shipping agencies put measures in place to protect your products. Adding your own layer of durable packaging creates a cohesive and highly reliable safety system for even the most delicate items.

Mistake Mitigation: No matter how attentive the business, mistakes happen. Whether it is a drop during loading or an unsecured item on a truck, putting a well-designed package in place means that there is never a lapse in your product’s protection.

Custom Coverage: Shipping solutions tend to be one-size-fits-all. Packaging, on the other hand, conforms to the specific needs of your product. That means continuous peace of mind, regardless of the methods that your distributor employs.

Learn why package supplies make a difference when it comes to protecting your products in Minneapolis. Contact Packaging Concepts, Inc. today at (612) 377-9733.

Woman’s hand grabbing a bottle out of a store refrigerator

Top Three Reasons Why Food Packaging Matters

Protection, presentation, and transportation: these three factors are why choosing high-quality food packaging materials is so important for businesses. Whether you choose glass, BPA-free plastic, or metal to encase your product, you must pay attention to these factors. As one of the top packaging companies in Minneapolis, we are happy to consult with you regarding these considerations to ensure the best possible design.

  1. Protection

Protection is perhaps the most crucial reason why food packaging matters. The vast majority of food either can spoil, spill, or otherwise be compromised. Most food products today undergo a long journey from production to the table, so you need to ensure the packaging will protect the food from physical, chemical, and environmental risks.

  1. Presentation

Presentation is not just important for culinary arts – it is also key to food packaging. The right kind of packaging will enhance the product’s brand and attract consumers. Furthermore, people eat with their eyes. When the packaging’s design is appealing, it boosts customer satisfaction.

  1. Transportation

Finally, how easy it is to transport the package must not be overlooked. The wrong packaging could result in unnecessary shipping expenses or delays. Furthermore, you need a package that can survive the trip, no matter if it travels by land, water, or air.

Explore the options available for your product by consulting with one of the most experienced packaging companies in Minneapolis. Contact Packaging Concepts, Inc. today at (612) 377-9733.