Add a Fun Factor or an Element of Surprise
People are attracted to products that make them feel good. If humor fits your brand, lean into it with your labeling or package design. When you can make your customer smile, you’re more likely to make a sale. Likewise, adding an element of surprise to your packaging can make customers curious about your product. For example, who says that shampoo must always come in a plastic bottle or that shoes only belong in boxes? However, whatever you do, make sure your packaging and design solutions remain practical.
Make It Reusable
Reusable packaging can make your product more valuable for customers without changing the product itself. Furthermore, it appeals to environmentally conscious shoppers, elevating your brand in their eyes.
Stay in Touch with Today’s Trends
Even the best packaging and design solutions won’t benefit you if they’re out of touch with your target audience. Do your research thoroughly before changing anything about your packaging. Who are your customers, and what do they value? What kinds of designs are most attractive to them? Make sure you’re getting the most recent information available since tastes tend to change over time.