With the New Year arrives new opportunities to leave an impact on your consumers. While your product catalog is full of wondrous things that will improve people’s lives, none of that matters if the packaging is dull and can’t attract attention. People want to be impressed, and marketing departments are on a perpetual mission to give the impression their items are the best in the world.
The year 2020 is a time to shine, and packaging and design solutions are also gearing up for change. Here are some of the industry trends that you can expect when it comes to package design:
Packages That Tell a Story: A successful brand is one that communicates. This ethos translates directly to what’s on the box. If you primarily sell your products through an online store, then the packaging is even more important–it’s all the consumer will have to work with when their mouse pointer is hovering over the “Order” button.
Metamorphoses: One graphic design trend that is rising in popularity is anthropomorphism–ascribing animalistic features to people and the products they consume. Certain animals impose a certain persona, and the same can be translated through items like coffee, sleep aids, and virtually anything in between. Using specific imagery can ascribe one object’s traits onto what you are selling.
Maximalism: As economists predict an economic downturn in 2020, many packaging and design teams are placing an emphasis on opulence and luxury and putting it on the ordinary. People are looking for high-end experiences from what they buy–even if it’s an everyday item like shampoo or simple food like a carton of eggs. Expect intricately designed labels with bold color palettes on the things you use the most.
Packaging and design solutions will surely change as the year continues. While marketing is an ongoing series of experimentation and revision, having the right packaging can set a solid foundation for customer experience.
Our modern life is filled with comforts and conveniences that many of us take for granted–which includes our safety. People buy drinks from vending machines and over-the-counter medications without much of a second thought. However, the reality of the situation is that all it takes is one bad actor to create a panic.
Tamper-evident caps and packaging have become a part of our daily, consumer-oriented lives. They are found in many forms, such as the breakable seal on drink bottles or a peel-able foil seal on many medications and personal products. These are visual signs that the end-user can look for to ensure the items they are buying are safe and ready to use.
The United States government made tampering with consumer packaging a federal offense in the 1980s. Many product manufacturers have reinforced these protections by adding tamper-evident devices on cardboard boxes, bottles, and other packaging. It is a cost-effective tool that reinforces the trust that must exist between a company and its consumers.
By working with a packaging design company, you can seamlessly integrate tamper-evident caps and seals into your products. If you need to design or update your packaging to fit with safety standards, contact a package design company.
ISO stands for the International Organization for Standardization. While it may not sound glamorous or exciting, ISO plays a critical role in quality control for industries worldwide. Without ISO quality standards in place, both businesses and customers would suffer.
Several overarching ISO standards influence package concepts and materials. However, there are also packaging-specific standards, such as:
ISO 15378: This standard applies to package materials used for medicinal products. Its goal is to reduce safety hazards and the risk of product contamination while also boosting product longevity.
ISO 13127: Child safety is a big concern for packaging companies. ISO 13127 dictates the standards for companies that manufacture child-resistant packaging to improve safety. It also includes information relevant to reclosable packaging systems.
ISO 13274: Transporting dangerous goods carries many risks. ISO 13274 aims to mitigate some of those risks by explaining the best practices for packaging hazardous materials during transportation. For instance, it explains plastic compatibility testing for intermediate bulk containers that are used to transport liquids and powders in bulk.
When purchasing package concepts and materials be sure to buy from a supplier that holds the proper ISO accreditations. You and your customers will benefit from regulatory compliance and superior quality.
Nearly every product you buy comes in some kind of packaging. However, most people don’t think much about packaging until they need to wrap and protect something themselves. Fortunately, you don’t have to be an expert; you just need to find the right product packaging supplier to fit your business’s needs. Here are some things to consider when choosing a supplier.
Modern package concepts and materials are more diverse than ever before. Make sure you can take advantage of all the possibilities by choosing a supplier with a broad selection in stock. Furthermore, any company you work with should be knowledgeable about the different advantages of their offerings and make keen recommendations for your product.
Time is money in the business world. You don’t want to delay sales because the right packaging wasn’t available yet. Pick a supplier with a track record for short turnaround times and honest ETAs.
When it comes down to it, the price must be right for your package concepts and materials. While it can be worthwhile to invest in high-quality packaging, everybody has a budget. Shop around to find a supplier that has good offerings at a price that fits your bottom line.
Deciding where and how to display your brand is an important decision. You want it to be prominent enough to attract your customer’s attention, but you don’t want your brand to overpower the individual product’s design. For drinks, bottleneck labels have become a popular solution.
Why is the neck so popular among bottle and labeling services? It offers an eye-catching placement for your branding without distracting from your product’s main label. Since people must open the bottle to consume your drink, they are certain to see your brand on the neck and thus more likely to take note of it and remember it later.
In addition, by placing your branding on the bottleneck, there is more space left on the bottle’s main label for compelling graphic designs and information. The body of the bottle will be less crowded and thus more attractive to the eye for modern customers, who tend to favor minimalism. Likewise, you can more easily fit in any additional details that are important to convey, such as nutritional claims, your motto, and so on.
Contact our company to learn more about our bottle and labeling services and explore the options for your product. We’re happy to help you unlock the potential that bottleneck labeling has to offer you.
There’s an old saying that people eat with their eyes. While your customers won’t actually eat your food packaging, it’s always important to ensure the way your product is contained and labeled entices their interest. Make sure you stay in touch with your target market by following the latest trends in packaging and design solutions. The following are some of the concepts that industry leaders and growing brands are utilizing in 2020.
Minimalism: People are bombarded with graphics and information all day. Perhaps that’s why minimalism has become such a popular and enduring design trend. You’ve likely noticed that major company logos have been becoming simpler as time goes by–Starbucks, for example. The same phenomenon has been occurring with food packaging.
Personalization: Surveys indicate that millennials and Gen Z customers would like more personalization options for food and drink products. After all, a small treat personalized with a name or short message is a much more memorable gift than just the treat alone. These options are also popular for weddings and other special occasions.
Transparent Labeling: People want to know what they are eating. That’s why transparent labeling has become one of the latest mainstays in packaging and design solutions. This strategy is especially effective for health-conscious products using primarily “whole” ingredients.
Consumers have a cause for concern when it comes to BPAs. These three letters stand for bisphenol A, which is an industrial chemical added to products and containers, especially plastics. BPA makes plastic strong and resilient. However, many are realizing that what makes good bottles is not necessarily good for your health.
With this in mind, more and more plastic bottle packaging suppliers are discontinuing the use of BPA, as well as BPS and BPF, which often are used in its place. There are those who argue that BPA is safe, while others point to its link with a variety of health conditions and diseases.
BPA itself is not added to food. However, tiny amounts of this chemical get into the food you eat when this BPA makes up part of the packaging. Studies show that people who eat lots of packaged and canned foods show traces of this substance in their bodies.
When consumed, BPA acts as if were the hormone estrogen, interfering with normal hormone levels. This chemical has been linked with diabetes; liver, thyroid, immune system, and brain function; and even premature delivery.
Because of the concerns, many are avoiding products that come in packaging made with this chemical, choosing BPA-free plastic, glass, or stainless steel, instead. Another precaution is to avoid putting plastics in the dishwasher or microwave. This causes the plastic to break down and allow more BPA into food.
Your company takes safety very seriously with every product that goes out of its doors. One of the prime concerns is keeping children safe from accidental poisoning. Your company does its part by using tamper-evident caps that clearly show that a container has been interfered with and should not be used by consumers. These products are sealed and not easy to open.
When a product is stored in the house, there’s a chance that your child can get their hands on it. To prevent a tragedy, it is wise to use child-resistant packaging. This packaging is tested thoroughly before it meets government standards and requires that most children of a specified age cannot open this container. When it comes to your child’s safety, high standards are an absolute must.
Such containers resist tampering by children, but it may be possible for a youngster to get a bottle opened somehow. These are child-resistant, not child-proof. With this in mind, we urge parents to store household cleaning supplies, prescription, and over-the-counter medicines in cupboards that are out of a child’s reach and locked if possible. You simply cannot be too cautious when it comes to the safety of your children.
There are many cosmetic products on the market. One look on the shelves in the cosmetics section of a store can tell you it’s a large field that must cater to many different demographics. Packaging companies in Minneapolis, MN, are teaming up with beauty products manufacturers to make better containers, bottles, and jars. Why put so much investment in packaging? Let’s go over the top reasons.
The User Experience: It’s a fast-paced world, and time is more valuable now than ever. Packaging that makes products as simple as possible to use can go a long way in making users comfortable with their purchase. A positive user experience translates to happy customers and a loyal customer base.
Accident-Proofing: Beauty products can be costly, which means that a broken container is tantamount to throwing money out the window. Packaging for these items needs to be sturdy so they can survive the occasional slip-up. Similarly, labels should be easy to read. Users may have allergies to specific ingredients, so they need to know quickly and clearly if something is safe for them to use.
Brand Recognition: The end-user of a product has specific needs and expectations. The company that makes the product also has a game to win–which is to secure sales. A product’s packaging can say much about a brand’s message. By designing packaging and labels that successfully deliver a brand, the company is in a better position to stand out and secure a respectable market share.
By teaming up with an experienced packaging company, beauty products manufacturers are better equipped to sell their items. Invest in smart packaging solutions, and you will take the right steps towards marketing a successful product.
The cosmetics industry is a burgeoning and lucrative business. When introducing a new beauty product to the market, it can be a challenge to present your items and have them stand out. You stand by the quality of your product, but relaying the message and its branding is another matter. Today, we’ll talk about packaging and design solutions that can help you secure sales.
In today’s fast-paced and crowded world, being unique is mandatory. Successful cosmetic packaging design will attract attention and can also set the perceived value of your product. A successful package design can make a difference, as it can convey your brand and instill certain feelings in the prospective buyer. Effective packaging has a few key elements, such as:
Simplicity: The current trend in marketing is minimalism. Keeping your design simple ensures you are conveying the right information to buyers–and in turn, buyers won’t be confused by what you are selling. By using fewer words, pictures, and colors, you are saying much more about what you have to offer.
Tells a Brand Story: Your branding is unique. Packaging that relays what you are all about can make connections with others, which can foster a dedicated user base. Pick a theme with your branding imagery and stick with it. Theming your product is also helpful if you wish to market specific lines to different demographics.
Emphasize Your Logo: Talking less speaks volumes of a person’s character and values–and that tenet holds in the things we buy. With package designs trending to minimalism, it is important to make the most of a label’s space. Placing your brand’s logo at the right place can tell buyers everything they need to know about your product.
The right package designs can add value to the buyer’s experience–and earn a loyal following. Invest in effective packaging and design solutions, and you are on your way to launching a successful product.