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Why Your Brand’s Package Concepts and Materials Matter

Golden nameless beauty gift set on white backgroundMarketing is a never-ending job–and that includes when you are off the clock. Every edge you can employ to make your brand stand out on crowded shelves can make the difference between success and frustration. One area where you might be able to get more from your process is in your package concepts and materials.

Why does something as simple as packaging matter? It is simple: no matter how stellar your products are, consumers will not ever see them if they blend into the background of their shopping experience. This is particularly important when it comes to growing your customer base. After all, people cannot start using your products if they do not even give them a second thought at the store.

That is where innovative, eye-catching package solutions come in. By utilizing the right concept, you can:

  • Highlight Your Product’s Features
  • Create a Cohesive Brand Presence
  • Make It Easy to Spot Your Product on Shelves
  • Advertise Effectively at Nearly Any Moment

If you want to make sure consumers know how to find you, look for a company that offers versatile materials and competitive prices. That way, you can turn something simple and practical into another avenue to help you boost your brand and capture the imaginations of customers throughout your distribution area.

Plastic food containers

Why You Should Avoid BPA Plastics

You have likely heard on the news or from a friend that you should be wary of BPA plastics. Short for bisphenol A, BPA is an industrial chemical that has been in use for decades. It is primarily used during the manufacturing for certain plastics and epoxy resins. However, sometimes the BPA used in food and drink packaging can seep into the product, which is then ingested. Whenever possible, you should pick packaging supplies in Minneapolis that do not contain any BPA.

What are Health Risks Associated with BPA?

Most people are not exposed to enough BPA to notice adverse effects. However, research has indicated that there are health risks associated with BPA, particularly for children, infants, and fetuses. The brain and prostate gland may be affected; some studies even indicate a link between increased blood pressure and BPA exposure.

The Food and Drug Administration is continuing to assess the possible risks associated with BPA in food packaging. In the meantime, there are steps you can take to limit your exposure.

First, choose BPA-free plastics and other alternatives like glass and stainless steel whenever possible. You should also avoid microwaving plastics or putting them in the dishwater, since the heat may cause the plastic to break down and leak more BPA. At our company, we offer many packaging supplies in Minneapolis for food companies looking to avoid BPA for their customers’ safety; reach out to learn more.

The Importance of High-Quality Packaging for Shipping

Woman accepting a package from a deliverymanShipping your products is always a risk. As advanced and efficient as modern logistics are, anyone who regularly receives shipments knows that the margins for error can be unavoidably thin. Broken products, torn packaging, and other issues degrade the customer experience and lead to losses–unless, that is, you do something about it. While nothing can guarantee that every item arrived unscathed, high-quality package supplies in Minneapolis can make transit a much safer process.

How does it work? Choosing the right packaging company gives you the following advantages:

Layered Protection: Most reputable shipping agencies put measures in place to protect your products. Adding your own layer of durable packaging creates a cohesive and highly reliable safety system for even the most delicate items.

Mistake Mitigation: No matter how attentive the business, mistakes happen. Whether it is a drop during loading or an unsecured item on a truck, putting a well-designed package in place means that there is never a lapse in your product’s protection.

Custom Coverage: Shipping solutions tend to be one-size-fits-all. Packaging, on the other hand, conforms to the specific needs of your product. That means continuous peace of mind, regardless of the methods that your distributor employs.

Learn why package supplies make a difference when it comes to protecting your products in Minneapolis. Contact Packaging Concepts, Inc. today at (612) 377-9733.

Woman’s hand grabbing a bottle out of a store refrigerator

Top Three Reasons Why Food Packaging Matters

Protection, presentation, and transportation: these three factors are why choosing high-quality food packaging materials is so important for businesses. Whether you choose glass, BPA-free plastic, or metal to encase your product, you must pay attention to these factors. As one of the top packaging companies in Minneapolis, we are happy to consult with you regarding these considerations to ensure the best possible design.

  1. Protection

Protection is perhaps the most crucial reason why food packaging matters. The vast majority of food either can spoil, spill, or otherwise be compromised. Most food products today undergo a long journey from production to the table, so you need to ensure the packaging will protect the food from physical, chemical, and environmental risks.

  1. Presentation

Presentation is not just important for culinary arts – it is also key to food packaging. The right kind of packaging will enhance the product’s brand and attract consumers. Furthermore, people eat with their eyes. When the packaging’s design is appealing, it boosts customer satisfaction.

  1. Transportation

Finally, how easy it is to transport the package must not be overlooked. The wrong packaging could result in unnecessary shipping expenses or delays. Furthermore, you need a package that can survive the trip, no matter if it travels by land, water, or air.

Explore the options available for your product by consulting with one of the most experienced packaging companies in Minneapolis. Contact Packaging Concepts, Inc. today at (612) 377-9733.

Selection of colorful vegetable juices in glass jars

The Advantages of Glass Packaging

With more and more health conscious consumers moving away from plastic food packaging, glass is a great way to ensure your brand sticks out against the competition. As the most trusted packaging for health, taste, and the environment, there are many benefits of utilizing glass for your food containers.

The Advantages of Glass Food Packaging

  • Glass is endlessly recyclable and will never lose its quality or purity
  • Of all recovered glass, 80% is made into new glass products
  • Glass containers can go from the recycling bin to a shelf in only 30 days
  • Glass is nonporous and impermeable, meaning the flavor of its contents is never impacted
  • Glass has a nearly zero rate of chemical interactions, ensuring its contents stays fresh
  • Glass packaging is overall healthier for consumers and their families than plastic
  • Glass packaging looks more appealing on the shelf
  • Glass never loses its shape or colors like plastic packaging and containers

At Packaging Concepts, Inc., we use high-quality materials for all of our glass bottles and jars. When you are looking for glass packaging supplies in Minneapolis, our team will work with you to create exactly what you need. Contact us today at (612) 377-9733 to learn more about our high-quality glass products.

Empty plastic water bottles

Welcome to Our Blog

Since 1993, Packaging Concepts, Inc. has been operating in the Twin Cities area. When you are looking for packaging companies in Minneapolis with over 100 years of industry experience, our distributor has everything you could need. We offer durable, high-quality products that can be entirely personalized for their end-use. Whether you need containers, bottles, jars, lotion pumps, or fine mist sprayers, we guarantee the utmost quality with our products.

Whatever your project needs, we have it. Our stock is full of small and large plastic, glass, and metal products. Our courteous, attentive service will help you find the best option for your project goals. We also offer in-house silk screening and labeling services, so your products will be ready to go as soon they arrive. We focus on quality from beginning to end, and we are prepared to show you the commitment to excellence that separates us from the rest.

At Packaging Concepts, Inc., we have two fully stocked warehouses to accommodate your needs. We believe our clients should receive the products they need, as soon as they are required, so we ensure our supply is always maintained to fulfill any order that comes through.

Our central location in Minneapolis, as well as our extensive product inventory, has allowed us to be the best and most convenient choice for customers nationwide. Contact us today at (612) 377-9733 for more information on our products and services.