Deciding where and how to display your brand is an important decision. You want it to be prominent enough to attract your customer’s attention, but you don’t want your brand to overpower the individual product’s design. For drinks, bottleneck labels have become a popular solution.
Why is the neck so popular among bottle and labeling services? It offers an eye-catching placement for your branding without distracting from your product’s main label. Since people must open the bottle to consume your drink, they are certain to see your brand on the neck and thus more likely to take note of it and remember it later.
In addition, by placing your branding on the bottleneck, there is more space left on the bottle’s main label for compelling graphic designs and information. The body of the bottle will be less crowded and thus more attractive to the eye for modern customers, who tend to favor minimalism. Likewise, you can more easily fit in any additional details that are important to convey, such as nutritional claims, your motto, and so on.
Contact our company to learn more about our bottle and labeling services and explore the options for your product. We’re happy to help you unlock the potential that bottleneck labeling has to offer you.
There’s an old saying that people eat with their eyes. While your customers won’t actually eat your food packaging, it’s always important to ensure the way your product is contained and labeled entices their interest. Make sure you stay in touch with your target market by following the latest trends in packaging and design solutions. The following are some of the concepts that industry leaders and growing brands are utilizing in 2020.
Minimalism: People are bombarded with graphics and information all day. Perhaps that’s why minimalism has become such a popular and enduring design trend. You’ve likely noticed that major company logos have been becoming simpler as time goes by–Starbucks, for example. The same phenomenon has been occurring with food packaging.
Personalization: Surveys indicate that millennials and Gen Z customers would like more personalization options for food and drink products. After all, a small treat personalized with a name or short message is a much more memorable gift than just the treat alone. These options are also popular for weddings and other special occasions.
Transparent Labeling: People want to know what they are eating. That’s why transparent labeling has become one of the latest mainstays in packaging and design solutions. This strategy is especially effective for health-conscious products using primarily “whole” ingredients.
Consumers have a cause for concern when it comes to BPAs. These three letters stand for bisphenol A, which is an industrial chemical added to products and containers, especially plastics. BPA makes plastic strong and resilient. However, many are realizing that what makes good bottles is not necessarily good for your health.
With this in mind, more and more plastic bottle packaging suppliers are discontinuing the use of BPA, as well as BPS and BPF, which often are used in its place. There are those who argue that BPA is safe, while others point to its link with a variety of health conditions and diseases.
BPA itself is not added to food. However, tiny amounts of this chemical get into the food you eat when this BPA makes up part of the packaging. Studies show that people who eat lots of packaged and canned foods show traces of this substance in their bodies.
When consumed, BPA acts as if were the hormone estrogen, interfering with normal hormone levels. This chemical has been linked with diabetes; liver, thyroid, immune system, and brain function; and even premature delivery.
Because of the concerns, many are avoiding products that come in packaging made with this chemical, choosing BPA-free plastic, glass, or stainless steel, instead. Another precaution is to avoid putting plastics in the dishwasher or microwave. This causes the plastic to break down and allow more BPA into food.
Your company takes safety very seriously with every product that goes out of its doors. One of the prime concerns is keeping children safe from accidental poisoning. Your company does its part by using tamper-evident caps that clearly show that a container has been interfered with and should not be used by consumers. These products are sealed and not easy to open.
When a product is stored in the house, there’s a chance that your child can get their hands on it. To prevent a tragedy, it is wise to use child-resistant packaging. This packaging is tested thoroughly before it meets government standards and requires that most children of a specified age cannot open this container. When it comes to your child’s safety, high standards are an absolute must.
Such containers resist tampering by children, but it may be possible for a youngster to get a bottle opened somehow. These are child-resistant, not child-proof. With this in mind, we urge parents to store household cleaning supplies, prescription, and over-the-counter medicines in cupboards that are out of a child’s reach and locked if possible. You simply cannot be too cautious when it comes to the safety of your children.
There are many cosmetic products on the market. One look on the shelves in the cosmetics section of a store can tell you it’s a large field that must cater to many different demographics. Packaging companies in Minneapolis, MN, are teaming up with beauty products manufacturers to make better containers, bottles, and jars. Why put so much investment in packaging? Let’s go over the top reasons.
The User Experience: It’s a fast-paced world, and time is more valuable now than ever. Packaging that makes products as simple as possible to use can go a long way in making users comfortable with their purchase. A positive user experience translates to happy customers and a loyal customer base.
Accident-Proofing: Beauty products can be costly, which means that a broken container is tantamount to throwing money out the window. Packaging for these items needs to be sturdy so they can survive the occasional slip-up. Similarly, labels should be easy to read. Users may have allergies to specific ingredients, so they need to know quickly and clearly if something is safe for them to use.
Brand Recognition: The end-user of a product has specific needs and expectations. The company that makes the product also has a game to win–which is to secure sales. A product’s packaging can say much about a brand’s message. By designing packaging and labels that successfully deliver a brand, the company is in a better position to stand out and secure a respectable market share.
By teaming up with an experienced packaging company, beauty products manufacturers are better equipped to sell their items. Invest in smart packaging solutions, and you will take the right steps towards marketing a successful product.
The cosmetics industry is a burgeoning and lucrative business. When introducing a new beauty product to the market, it can be a challenge to present your items and have them stand out. You stand by the quality of your product, but relaying the message and its branding is another matter. Today, we’ll talk about packaging and design solutions that can help you secure sales.
In today’s fast-paced and crowded world, being unique is mandatory. Successful cosmetic packaging design will attract attention and can also set the perceived value of your product. A successful package design can make a difference, as it can convey your brand and instill certain feelings in the prospective buyer. Effective packaging has a few key elements, such as:
Simplicity: The current trend in marketing is minimalism. Keeping your design simple ensures you are conveying the right information to buyers–and in turn, buyers won’t be confused by what you are selling. By using fewer words, pictures, and colors, you are saying much more about what you have to offer.
Tells a Brand Story: Your branding is unique. Packaging that relays what you are all about can make connections with others, which can foster a dedicated user base. Pick a theme with your branding imagery and stick with it. Theming your product is also helpful if you wish to market specific lines to different demographics.
Emphasize Your Logo: Talking less speaks volumes of a person’s character and values–and that tenet holds in the things we buy. With package designs trending to minimalism, it is important to make the most of a label’s space. Placing your brand’s logo at the right place can tell buyers everything they need to know about your product.
The right package designs can add value to the buyer’s experience–and earn a loyal following. Invest in effective packaging and design solutions, and you are on your way to launching a successful product.
Let’s get personal here. As a manufacturer, you may think you are a long way from your customer. Even in a global market, this is not true anymore. You want your customers to feel like they can get up close and personal, especially when you want them to be with you and your product for the long term.
The answer is personalization in package concepts and materials. This does not mean you have to put the customer’s name on the product, but Coca-Cola in the United Kingdom has done before this successfully. Instead, this means working on your packaging to establish a connection.
There are several ways to make that connection. Perhaps, it could be a message on the package that conveys good wishes or shows concern. Maybe, it could be through targeting customers by appealing to a certain niche. Another tactic would be by getting the customer involved. Also, still, another would be by making many different designs, so the packaging on an individual purchase would stand out from the rest.
You want to build customer engagement with your product to promote loyalty, which results in increased sales and revenue. Look around at what others are doing and see about finding a reputable packaging company for recommendations about getting personal
We use package concepts and materials to personalize your packaging. By making a connection with the customer, manufacturers foster brand loyalty.
As a manufacturer, you have products that must be packaged carefully, especially at the entry point. The idea is to keep the product safe and secure while preventing children from getting to the goods inside. However, when someone or something has been meddling, the consumer needs to know. Such interference needs to be visible to prevent harm to the consumer.
Your problem is solved with the use of tamper-evident caps. These caps clearly show the damage when someone has tried to “break-in.” The damage serves as a visual warning to the consumer that the product inside may be contaminated or somehow unfit for consumption.
Such tamper-evident caps are a necessity in today’s world. These days, your responsibility extends beyond making a great product. It also involves measures that ensure the product gets into the consumer’s hands safely. It falls to you to take care that your products come with effective safeguards to provide ample and apparent warnings. You want to protect your customers and avoid liability.
Taking such safety measures means you have done your duty to the consumer. Also, it is good for business. Because consumers appreciate your part in getting safe products to them, it builds confidence in the individual product and the brand.
Protect your products and consumers with tamper-evident caps. These caps act as warning signs of tampering to promote safety and avoid harm.
Your label and packaging can make or break your product. An eye-catching label is something that makes customers pay attention to what you are selling and try it. A label that is easily ignored, however, is, well… ignored. So how do you come up with smart package concepts and materials that draw the attention of your potential customers? Allow us to explain!
The first thing you should do is look at the packaging of the full-wrap labels that you like the most. What draws you to these labels? Make a list! The secret to creating a memorable label is in exploring what makes other labels a success or failure. Once you feel like you have a good idea of what you want to see in your label, it is time to start working on this helpful eight-point checklist:
- Set Up Your Artboard – Load up your favorite design program and get to work entering the trim dimensions for your label. Make sure you set your bleeds to at least 1/8 inch to ensure there are not any blank spots on your label.
- 2. Add Guide Lines – Once your artboard is set up, you need to begin creating guidelines to break up your full wrap label into three equal parts. Use your ruler guides to make sure you are leaving safe zones at least 1/8 inch away from the trim line. You do not want to find out some of your essential artwork has been trimmed off!
- Add Your Die Lines – Create your die line within your trim dimensions. These lines tell the printer how you want your label to cut. Do not be afraid to experiment around with notches, view panes, and other cutout shapes to create a unique and catchy look for your label.
- Design Front Panel – The most crucial part of your entire label is the very front. This is what customers see first. You want to make sure that it is educational, convincing, and attractive to potential buyers.
- Design Right Panel – The right panel of your label is usually dictated by the type of product you are offering. There are different regulations that you may have to adhere to, so be sure to conform to your industry-applicable regulatory agency requirements.
- Design Left Panel – The left panel is a freeform panel that is perfect for adding sales copy, directions, cautions statements, and contact information. Do some research on other products in your industry to see what makes the most sense to put on your panel.
- Save as PDF – Save, save, save your work! You do not want to lose everything you have done so far, so make sure you hit that save button. Keeping your project as a PDF file ensures that all of the unique lines you have added will continue to be present in the future.
- Make a Prototype – Once you have your label made on the computer, it is time to see how it looks in real life. Print, trim, and tape your artwork to your container or closure to see how everything comes together. Notice any problems? Now you can quickly fix them since you know exactly how things will look on your packaging. Like the way it looks? Then send your artwork off to the printers!
One of the most important packaging and design solutions you need to keep in mind when creating your products is how you are going to present your label and information to potential customers. Many designers have realized that one of the smartest, most affordable options on the market is silk-screening directly onto the packaging. However, what exactly is the process that takes you from coming up with an idea to getting it onto the packaging itself? We are glad you asked!
There are, mostly, five phases when it comes to silk-screening your works onto your projects. It begins with the prep work. This is where you brainstorm your idea and choose the type of packaging you want to use. You then conceptualize your design and how it will all come together.
The second phase is creating the actual art for your project. You will need to use a vector graphics program to create a template before adding the actual artwork itself. This allows you to mass-produce the same label for as many products as you need to package.
The third phase is to prep the artwork so that it can be turned into a print film positive. This is done by flattening down your vector file and ensuring that each section is well defined. A unique high-density printer on sheets of transparent plastic then prints your digital artwork.
The fourth phase is to make the actual screens that will be used during the screen-printing process. A screen is created for each film positive and is then coated, burned, and washed out to ensure that your film images are perfectly burned into the screen.
The final phase is to mix the ink and then print the labels. Each different coat of paint is printed onto your package and dried one at a time. Once all of the colors have been added and dried, your products are ready to be packed and shipped.
Turn to us for sufficient packaging and design solutions. We provide you with high-quality silk-screening for your products.