Deciding where and how to display your brand is an important decision. You want it to be prominent enough to attract your customer’s attention, but you don’t want your brand to overpower the individual product’s design. For drinks, bottleneck labels have become a popular solution.
Why is the neck so popular among bottle and labeling services? It offers an eye-catching placement for your branding without distracting from your product’s main label. Since people must open the bottle to consume your drink, they are certain to see your brand on the neck and thus more likely to take note of it and remember it later.
In addition, by placing your branding on the bottleneck, there is more space left on the bottle’s main label for compelling graphic designs and information. The body of the bottle will be less crowded and thus more attractive to the eye for modern customers, who tend to favor minimalism. Likewise, you can more easily fit in any additional details that are important to convey, such as nutritional claims, your motto, and so on.
Contact our company to learn more about our bottle and labeling services and explore the options for your product. We’re happy to help you unlock the potential that bottleneck labeling has to offer you.
There’s an old saying that people eat with their eyes. While your customers won’t actually eat your food packaging, it’s always important to ensure the way your product is contained and labeled entices their interest. Make sure you stay in touch with your target market by following the latest trends in packaging and design solutions. The following are some of the concepts that industry leaders and growing brands are utilizing in 2020.
Minimalism: People are bombarded with graphics and information all day. Perhaps that’s why minimalism has become such a popular and enduring design trend. You’ve likely noticed that major company logos have been becoming simpler as time goes by–Starbucks, for example. The same phenomenon has been occurring with food packaging.
Personalization: Surveys indicate that millennials and Gen Z customers would like more personalization options for food and drink products. After all, a small treat personalized with a name or short message is a much more memorable gift than just the treat alone. These options are also popular for weddings and other special occasions.
Transparent Labeling: People want to know what they are eating. That’s why transparent labeling has become one of the latest mainstays in packaging and design solutions. This strategy is especially effective for health-conscious products using primarily “whole” ingredients.
Consumers have a cause for concern when it comes to BPAs. These three letters stand for bisphenol A, which is an industrial chemical added to products and containers, especially plastics. BPA makes plastic strong and resilient. However, many are realizing that what makes good bottles is not necessarily good for your health.
With this in mind, more and more plastic bottle packaging suppliers are discontinuing the use of BPA, as well as BPS and BPF, which often are used in its place. There are those who argue that BPA is safe, while others point to its link with a variety of health conditions and diseases.
BPA itself is not added to food. However, tiny amounts of this chemical get into the food you eat when this BPA makes up part of the packaging. Studies show that people who eat lots of packaged and canned foods show traces of this substance in their bodies.
When consumed, BPA acts as if were the hormone estrogen, interfering with normal hormone levels. This chemical has been linked with diabetes; liver, thyroid, immune system, and brain function; and even premature delivery.
Because of the concerns, many are avoiding products that come in packaging made with this chemical, choosing BPA-free plastic, glass, or stainless steel, instead. Another precaution is to avoid putting plastics in the dishwasher or microwave. This causes the plastic to break down and allow more BPA into food.
Your company takes safety very seriously with every product that goes out of its doors. One of the prime concerns is keeping children safe from accidental poisoning. Your company does its part by using tamper-evident caps that clearly show that a container has been interfered with and should not be used by consumers. These products are sealed and not easy to open.
When a product is stored in the house, there’s a chance that your child can get their hands on it. To prevent a tragedy, it is wise to use child-resistant packaging. This packaging is tested thoroughly before it meets government standards and requires that most children of a specified age cannot open this container. When it comes to your child’s safety, high standards are an absolute must.
Such containers resist tampering by children, but it may be possible for a youngster to get a bottle opened somehow. These are child-resistant, not child-proof. With this in mind, we urge parents to store household cleaning supplies, prescription, and over-the-counter medicines in cupboards that are out of a child’s reach and locked if possible. You simply cannot be too cautious when it comes to the safety of your children.