Posts made in August 2019

How Personal can Your Packaging Get?

Cosmetic bottle containers with green herbal leavesLet’s get personal here. As a manufacturer, you may think you are a long way from your customer. Even in a global market, this is not true anymore. You want your customers to feel like they can get up close and personal, especially when you want them to be with you and your product for the long term.

The answer is personalization in package concepts and materials. This does not mean you have to put the customer’s name on the product, but Coca-Cola in the United Kingdom has done before this successfully. Instead, this means working on your packaging to establish a connection.

There are several ways to make that connection. Perhaps, it could be a message on the package that conveys good wishes or shows concern. Maybe, it could be through targeting customers by appealing to a certain niche. Another tactic would be by getting the customer involved. Also, still, another would be by making many different designs, so the packaging on an individual purchase would stand out from the rest.

You want to build customer engagement with your product to promote loyalty, which results in increased sales and revenue. Look around at what others are doing and see about finding a reputable packaging company for recommendations about getting personal

We use package concepts and materials to personalize your packaging. By making a connection with the customer, manufacturers foster brand loyalty.

How to Gain Security with Tamper-Evident Packaging

Pills spilling out of an uncapped bottleAs a manufacturer, you have products that must be packaged carefully, especially at the entry point. The idea is to keep the product safe and secure while preventing children from getting to the goods inside. However, when someone or something has been meddling, the consumer needs to know. Such interference needs to be visible to prevent harm to the consumer.

Your problem is solved with the use of tamper-evident caps. These caps clearly show the damage when someone has tried to “break-in.” The damage serves as a visual warning to the consumer that the product inside may be contaminated or somehow unfit for consumption.

Such tamper-evident caps are a necessity in today’s world. These days, your responsibility extends beyond making a great product. It also involves measures that ensure the product gets into the consumer’s hands safely. It falls to you to take care that your products come with effective safeguards to provide ample and apparent warnings. You want to protect your customers and avoid liability.

Taking such safety measures means you have done your duty to the consumer. Also, it is good for business. Because consumers appreciate your part in getting safe products to them, it builds confidence in the individual product and the brand.

Protect your products and consumers with tamper-evident caps. These caps act as warning signs of tampering to promote safety and avoid harm.