Posts made in May 2019

Why Your Brand’s Package Concepts and Materials Matter

Marketing is a never-ending job–and that includes when you are off the clock. Every edge you can employ to make your brand stand out on crowded shelves can make the difference between success and frustration. One area where you might be able to get more from your process is in your package concepts and materials.

Why does something as simple as packaging matter? It is simple: no matter how stellar your products are, consumers will not ever see them if they blend into the background of their shopping experience. This is particularly important when it comes to growing your customer base. After all, people cannot start using your products if they do not even give them a second thought at the store.

That is where innovative, eye-catching package solutions come in. By utilizing the right concept, you can:

Highlight Your Product’s Features
Create a Cohesive Brand Presence
Make It Easy to Spot Your Product on Shelves
Advertise Effectively at Nearly Any Moment

If you want to make sure consumers know how to find you, look for a company that offers versatile materials and competitive prices. That way, you can turn something simple and practical into another avenue to help you boost your brand and capture the imaginations of customers throughout your distribution area.

Why You Should Avoid BPA Plastics

You have likely heard on the news or from a friend that you should be wary of BPA plastics. Short for bisphenol A, BPA is an industrial chemical that has been in use for decades. It is primarily used during the manufacturing for certain plastics and epoxy resins. However, sometimes the BPA used in food and drink packaging can seep into the product, which is then ingested. Whenever possible, you should pick packaging supplies in Minneapolis that do not contain any BPA.

What are Health Risks Associated with BPA?

Most people are not exposed to enough BPA to notice adverse effects. However, research has indicated that there are health risks associated with BPA, particularly for children, infants, and fetuses. The brain and prostate gland may be affected; some studies even indicate a link between increased blood pressure and BPA exposure.

The Food and Drug Administration is continuing to assess the possible risks associated with BPA in food packaging. In the meantime, there are steps you can take to limit your exposure.

First, choose BPA-free plastics and other alternatives like glass and stainless steel whenever possible. You should also avoid microwaving plastics or putting them in the dishwater, since the heat may cause the plastic to break down and leak more BPA. At our company, we offer many packaging supplies in Minneapolis for food companies looking to avoid BPA for their customers’ safety; reach out to learn more.

The Importance of High-Quality Packaging for Shipping

Shipping your products is always a risk. As advanced and efficient as modern logistics are, anyone who regularly receives shipments knows that the margins for error can be unavoidably thin. Broken products, torn packaging, and other issues degrade the customer experience and lead to losses–unless, that is, you do something about it. While nothing can guarantee that every item arrived unscathed, high-quality package supplies in Minneapolis can make transit a much safer process.

How does it work? Choosing the right packaging company gives you the following advantages:

Layered Protection: Most reputable shipping agencies put measures in place to protect your products. Adding your own layer of durable packaging creates a cohesive and highly reliable safety system for even the most delicate items.

Mistake Mitigation: No matter how attentive the business, mistakes happen. Whether it is a drop during loading or an unsecured item on a truck, putting a well-designed package in place means that there is never a lapse in your product’s protection.

Custom Coverage: Shipping solutions tend to be one-size-fits-all. Packaging, on the other hand, conforms to the specific needs of your product. That means continuous peace of mind, regardless of the methods that your distributor employs.

Learn why package supplies make a difference when it comes to protecting your products in Minneapolis. Contact Packaging Concepts, Inc. today at (612) 377-9733.